Choose the plan that's right for your team
Free to start. Flexible as you scale.
Plans
Essentials
Best for individuals and small teams
For individuals and teams looking to learn from their customers faster
Everything in Free, plus:
- Unlimited spaces
- Unlimited viewers
- 1,000 AI credits/mo included
- Linear, Jira & GitHub
- Slack
Business
Best for growing organizations
Connect discovery, strategy, and planning across your organization
Everything in Essentials, plus:
- Strategy mapping (OKRs & KPI trees)
- Roadmapping
- 1,000 AI credits/mo included
- API access
Enterprise
Best for large organizations
Advanced security, compliance, and scale for large organizations
Everything in Business, plus:
- Dedicated support
- Custom onboarding & training
- Custom pricing & billing
- Custom MSA
- Security review & compliance
- SAML & LDAP authentication
How many AI credits do I need?
As a rule of thumb, every 1,000 AI credits per month covers about 5 interviews per month. Tell us how your team works and we'll recommend an amount.
Our recommendation
1,000 credits/mo
Based on 5 interviews/month across your team.
Enough for up to 5 interviews/month.
Compare features
Team & Collaboration
Opportunity Spaces
AI Workflows
Every paid plan includes 1,000 AI credits/mo. Pre-pay for more at a 30% discount vs on-demand.
Integrations
Strategy Planning & Reporting
Frequently Asked Questions
Is there a free trial?
Yes. Sign up and get 3 free interview snapshots and 1 AI-generated opportunity tree. After that, you have 7 days to explore the platform. Once your trial ends you can still log in and view your data, but you won't be able to add or edit content until you upgrade.
How does billing work?
Billing is per-seat plus any pre-paid AI credits. When you add seats mid-cycle, the seat charge is prorated for the remaining days. Pre-paid credit fees are a flat monthly charge.
How does AI usage work?
Every paid plan includes 1,000 AI credits at no extra cost. Credits are shared across your entire account — all seats draw from the same pool. You can pre-pay monthly for additional credits (up to 20,000 credits/mo) at a 30% discount compared to on-demand pricing. This fee is per-account, not per-seat.
What happens if I go over my credit limit?
If you use more credits than your monthly allocation, additional credits are billed on demand. Pre-paying for credits saves you 30% compared to on-demand rates. You can set a monthly overage limit in your account settings to prevent unexpected charges — once you hit the limit, AI features will pause until the next billing cycle.
Can I change plans at any time?
Yes. Upgrades take effect immediately with prorated charges. Downgrades take effect at the end of your current billing period, so you keep access to your current plan's features until then.
What happens if I cancel my subscription?
If you cancel your subscription, your account reverts to the free trial at the end of your current billing period. All your data is preserved, but access to paid features will be restricted.