Choose the plan that's right for your team
Free to start. Flexible as you scale.
Plans
Essentials
Best for individuals and small teams
For individuals and teams looking to learn from their customers faster
Everything in Free, plus:
- Unlimited spaces
- Unlimited viewers
- 1,000 AI credits/mo included
- Linear, Jira & GitHub
- Slack
Business
Best for growing organizations
Connect discovery, strategy, and planning across your organization
Everything in Essentials, plus:
- Strategy mapping (OKRs & KPI trees)
- Roadmapping
- 1,000 AI credits/mo included
- API access
Enterprise
Best for large organizations
Advanced security, compliance, and scale for large organizations
Everything in Business, plus:
- Dedicated support
- Custom onboarding & training
- Custom pricing & billing
- Custom MSA
- Security review & compliance
- SAML & LDAP authentication
How many AI credits do I need?
As a rule of thumb, every 1,000 AI credits per month covers about 5 interviews per month. Tell us how your team works and we'll recommend an amount.
Our recommendation
1,000 credits/mo
Based on 5 interviews/month across your team.
Enough for up to 5 interviews/month.
Compare features
Team & Collaboration
Opportunity Spaces
AI Workflows
Every paid plan includes 1,000 AI credits/mo. Add more in bundles of up to 20,000 credits/mo.
Integrations
Strategy Planning & Reporting
Frequently Asked Questions
Is there a free trial?
Yes. Sign up and get 3 free interview snapshots and 1 AI-generated opportunity tree. After that, you have 7 days to explore the platform. Once your trial ends you can still log in and view your data, but you won't be able to add or edit content until you upgrade.
How does billing work?
Billing is per-seat plus any pre-paid AI credits. When you add seats mid-cycle, the seat charge is prorated for the remaining days. Pre-paid credit fees are billed with your plan — monthly on monthly plans, yearly on annual plans.
How does AI usage work?
Every paid plan includes 1,000 AI credits at no extra cost. Credits are shared across your entire account — all seats draw from the same pool. You can pre-pay for additional credits in bundles of up to 20,000 credits/mo. This fee is per-account, not per-seat.
What happens when I run out of credits?
Credits are a hard limit, so you're never billed for usage beyond your plan. When your account runs out, AI features such as interview snapshots and opportunity tree generation aren't available until your credits reset at the start of your next billing period — every month on monthly plans, or every year on annual plans, which receive the full year's credits up front. Interviews that couldn't be processed can be retried then. Unused credits don't roll over. To keep going sooner, switch to a larger credit bundle at any time. Teams that need more than 20,000 credits a month can contact sales about Enterprise.
Can I change plans at any time?
Yes. Upgrades take effect immediately with prorated charges. Downgrades take effect at the end of your current billing period, so you keep access to your current plan's features until then.
What happens if I cancel my subscription?
If you cancel your subscription, your account reverts to the free trial at the end of your current billing period. All your data is preserved, but access to paid features will be restricted.