Vistaly helps Product teams make the right decisions about what to build

Visually connect day-to-day product work to customer outcomes and business value with KPI Trees. Create Opportunity-Solution Trees to solve the right problems.

"Vistaly aligns our decision making in a way no other tool has done before."
Natalia Segnitz
Product Operations
Here's How Vistaly Works
Manage the entire Continuous Discovery process and keep stakeholders in the loop

First, find the right Outcomes

Vistaly's KPI Trees makes it clear which leading indicators (i.e. customer behaviors) are driving business results, so you can set and and assign goals (Outcomes) to teams that you know will impact your bottom line.
An Explict, Shared Model
The KPI tree shows the clearest path from leading drivers to business results
Create Focus With Outcomes
Assign Outcomes to teams that detail what behaviors to improve and by how much
Match Your Team's Language
Whether it's Goals or Outcomes or Key Results, customize Vistaly to reflect the words your team uses.

Then, find your highest-leverage Opportunities

Do Continuous Discovery, and organize your findings into Opportunity-solution trees. Then pick the customer problems most likely to help you reach your Outcome.
Smarter Than Whiteboards
Creating OSTs in Miro/Figjam is easy, but maintaining them as they grow is a nightmare
Tools to Size Opportunities
Annotate Opportunities with Insights and Custom Fields for easier prioritization.
Discuss As A Team
Sessions are a dedicated view to compare, discuss and prioritize Opportunities.

Keep stakeholders in-the-loop with what you're building

Set the status of items in your OST and it will automatically turn into a Now/Next/Later roadmap you can share with the rest of the company.
No More Roadmap Slides
Give the whole company "View access" - no more recreating roadmap slide decks
Outcome Progress Tracker
Execs can quickly get a portfolio view of Outcome progress on the Reports view.
Communicate The "Why"
Shows how each project improves the leading causes (Outcomes) that drive your bottom line

A note from Matt, our CEO

There is growing pressure on product teams to operate more effectively with less, ensuring that every investment returns value to the business. But this is at odds with how most teams measure their effectiveness.

When product teams use speed to deliver as their guiding metric for innovation, they make a statement: "We know exactly what to build, and it's better to prioritize how fast we get there over prioritizing how fast we learn and improve."

At Vistaly, we believe speed to impact is the right guiding metric.

Unfortunately, most tools are not designed with this in mind. We need better ways to continuously measure and learn how our work creates value for customers and translates that into returns for the business. When that’s hard to do, no wonder many teams resort to delivery speed as their guiding metric for measuring value.

We exist to support product teams prioritizing speed to impact when building solutions for their businesses and customers.


Matt O'Connell
CEO, Vistaly

"The best way to measure value is by measuring what customers do differently as a result of our work. We call these results, Outcomes. Vistaly helps Product teams put Outcomes first and work this way better than any other tool out there."
"Vistaly allows me to connect Outcomes to Opportunities, Insights, Solution ideas, and Experiments better than any other tool I've tried. It's the tool I can't stop gushing about -- I bring it into almost every organization I work with because I'm confident that it will improve my client's product development processes."
Else van der Berg
Interim Product Lead and author

Backed by enterprise-grade security

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Get Started Today
Vistaly has everything you need to prioritize Outcomes > Outputs
Try for free
Try a 30 day, all-access free trial before deciding which plan is the best fit for your team.
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Watch an on-demand demo
See how Vistaly helps Product teams make better decisions about what to build.
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Talk to the founders
We're a small team -- book some time with founders to talk Outcomes and get a personalized demo of the product.
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